What Role Does Design Have in Video?

Design plays a significant role in video production. The design approach you choose depends on several different factors including your target audience and what message you want to convey.

Nowadays, it’s nothing to hop on YouTube and watch videos that can teach you just about anything, whether it’s how to ride a bike, cook a meal or build a house — video is king. But you wouldn’t have a compelling video if it weren’t for design which can come in many forms, from a certain font you choose to the way a shot is framed and lit. Design and video go hand in hand.

Take for example, a promo video about the NFL. What design elements would be used? Lots of quick shots maybe slightly out of focus to display how fast the game is, blocky, colorful fonts that project the “bigness” of the players or the game. Compare those design elements with another type of video that is about a senior citizen community. The video is intentionally slowed down, showing close-up shots of grandma and grandpa, the font used is easy to read, colors are comforting and happy. All of these techniques are absolutely intentional and used to evoke emotion to get your audience to do something.

There really is no limit to the design in videos, it just depends on the message you are portraying. Design has emerged as one of the most effective ways to engage your audience’s attention. Video can enhance that design through color, special effects, audio, scene lighting, framing, etc. Now with the technology moving as fast as it is, who knows what tomorrow will bring when it comes to design and video. Truly, the possibilities are endless.

Check these links out for more insight on design and video.

Design Principles Lead to Excellent Video Marketing Creation

Six Top Design Tips for Instructional Videos

Wikipedia Video Design

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