The time had come to change the 25+ year brand that represented the county. A rebrand was needed to match the community’s development, increased focus on family and the county’s natural resources.
A steering committee, community polls and data supported the basis for creating a new brand. Natural resources and family became the core of the new messaging and visuals. After several concepts and modifications, two designs were chosen to share to the county commissioners for vote. The images included share the winning logo.