Typefaces & Fonts: What’s the Big Deal?

How many people really pay attention to the type of font they choose when writing? Is it really that important? Well, yes, when you think about how much people identify with branding, images and yes, fonts, they are very important. Take typefaces used by Amazon, Apple, Nike, Google, Coca-Cola, the iconic fonts used by these […]

Think BIG!

When you think of outdoor advertising, what comes to mind? New York’s Times Square? That local bus you see on your commute with the attorney who seems to follow you everywhere you go on the freeways? Or is it the Chick-fil-A billboards with the cows doing crazy things? These are all different forms of outdoor […]